2133 Beach Street, San Francisco, CA 94123

415-292-7900

ROBERT J. KRIEGEL, Ph.D.


New York Times Best-Selling Author on Change, Innovation, Leadership, and Peak Performance

Dr. Robert Kriegel’s bold, innovative, out-of-the-box strategies for keeping ahead of the changes and challenges in today’s dynamic work climate have made him one of this country’s most in-demand business speakers. U.S. News & World Report called Dr. Kriegel a leading authority in the field of change and human performance.

Author of the national bestseller: If it ain’t broke...Break It!, he is also the author of Sacred Cows Make The Best Burgers which made BusinessWeek’s best-seller list. His most recent book, How to Succeed in Business Without Working So Damn Hard focuses on innovation and out-of-the-box thinking. His most recent book is Performance Under Pressure.

He was also a commentator for National Public Radio’s Marketplace program and has made two PBS specials.

A former all American swimmer and pioneering sports psychologist, Kriegel has coached both Olympic and professional athletes and was the co-founder of one of the country’s first sports psychology institutes. He was the co-author of Inner Skiing which made the New York Times bestseller list and revolutionized instruction in skiing. Bob was also a commentator for the U.S. Pro Ski Tour on ESPN. The New York Times said his work "spurred a revolution in performance practices".

Dr. Kriegel was on the faculty of Stanford University’s Executive Management Institute. A former advertising and marketing executive for Young and Rubicam Advertising, Kriegel managed the Proctor & Gamble, Travelers Insurance, and Johnson & Johnson accounts.